When shopping for jewelry, it’s easy to get swept up in the sparkle — but understanding what your pieces are made of is just as important as how they look. At Kin and Gold, we care about offering options that fit your style, lifestyle, and budget. Let’s break down the different metals you’ll find in permanent jewelry and keepsake pieces so you can choose what’s right for you.

Sterling Silver

What it is:
Sterling silver is a precious metal made of 92.5% pure silver mixed with other metals (usually copper) for strength.

Why we love it:
It’s timeless, hypoallergenic for most, and offers a classic, bright finish. It does naturally tarnish over time, but it’s easy to polish back to its original shine.

Best for:
Everyday wear, those with sensitive skin, or anyone who loves a cool-toned, classic look.

Gold Filled

What it is:
Gold filled jewelry is made by bonding a thick layer of real gold (usually 14k) to a base metal core, typically brass.

Why we love it:
It offers the look and durability of solid gold at a more affordable price point. It’s water-resistant, tarnish-resistant, and perfect for permanent jewelry.

Best for:
Everyday wearers who want long-lasting, high-quality gold jewelry without the fine jewelry price.

Stainless Steel (PVD Coated)

What it is:
A durable, hypoallergenic metal coated with a layer of color (like gold or silver) using a vacuum process called PVD (physical vapor deposition).

Why we love it:
It’s highly resistant to tarnishing, scratches, and wear, making it a great option for budget-friendly, everyday pieces.

Best for:
Those on a budget who still want durable, modern-looking jewelry.

Gold Plated

What it is:
A base metal coated with a thin layer of gold using electroplating.

Why we use it sparingly:
While it’s budget-friendly, the thin gold layer can wear off over time, especially with daily wear or exposure to water.

Best for:
Occasional or special occasion pieces that aren’t worn every day.

Which One Should You Choose?

It depends on your budget, lifestyle, and how you plan to wear your jewelry:

✨ If you want heirloom-quality with daily wear durability — Gold Filled or Sterling Silver.
✨ If you love a budget-friendly, low-maintenance option — PVD-Coated Stainless Steel.
✨ If you want trendy styles for occasional wear — Gold Plated.

At Kin and Gold, we’re proud to offer pieces in high-quality Sterling Silver, Gold Filled, and PVD-Coated Stainless Steel. You’ll always know exactly what you’re wearing, because transparency and quality matter to us.